About
I’m Andrew Brockenbush, owner of Beefy Generator Marketing.
For over a decade I’ve run Beefy Marketing, serving home service companies across the country. I started Beefy Generator Marketing because the generator dealers we worked with kept winning. And because I live in Texas, I know exactly what’s at stake when the power goes out.
How I got here
I live in Texas. I've seen what happens when a storm knocks the power out for days: freezers full of food going to waste, families stuck in the cold during a winter storm, and the stress of not knowing when the lights will come back on. It's happened to me, it's happened to people I know, and it's exactly why standby generators matter.
One of our favorite clients at Beefy Marketing was a home generator company. We watched them grow, we learned their business, and we saw how much good they did for homeowners when the grid failed. Over the years we served hundreds of home service companies, but there was something about the generator space that kept pulling us back in.
Why we went all in on generators
Generator dealers spend money on marketing because they have to get the phone to ring. They have to know what they're getting for their money. They want someone who speaks their language and won't BS them with numbers that don't pay the bills. So we built an entire marketing system that works specifically for their industry, not a generic home service playbook with a new logo slapped on it.
We know the difference between a portable generator search and a qualified standby install lead. We know demand spikes 72 hours after a grid event. We know a homeowner spending $15,000 needs sizing and fuel answers before they will pick up the phone. And we know the only number that matters is booked estimates, not clicks nobody can spend.
What you can expect
Why a dealer should trust us
We are month-to-month after the initial term. You own your website, your ad account, your Google profile, and your lead data. We report on booked estimates instead of made-up numbers. And we take exclusivity seriously: once we represent a dealer in a market, we do not sell that market twice.
We are also plainspoken about what we cannot do. Nobody controls Google's algorithm, nobody guarantees rankings honestly, and no amount of marketing fixes an install crew that does not show up. If the fit is wrong, we will say so on the first call.
If you want a marketing partner who understands standby generators, respects your money, and talks like a contractor instead of a consultant, let's talk.
No pitch deck. No pressure.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.