ROI calculator
Run the numbers before you spend a dollar
Marketing is a math problem, not a vibe. Put in your real leads, close rate and ticket, and this tells you what your budget should return in revenue, gross profit and installs. No email required.
Your numbers
$41,600
$499,200 a year at this pace · 28.0x return on spend · 832% ROI
10.0
$140,000
$44,800
$1,800
$125
$500
You need 1.1 installs a month just to cover $5,000 in marketing. Everything past that is profit. Most dealers we work with clear break-even in the first 60 to 90 days, then the compounding starts.
How to use it
Three ways dealers run this
The calculator is only as honest as the numbers you feed it. Pull the real ones out of your CRM instead of guessing.
Sanity-check a budget
Enter what you're spending today and what it actually produced last quarter. If the return is under 3x, the problem is usually lead quality or speed to lead, not budget.
Model a bigger program
Raise spend and leads together, keep close rate honest, and see what the profit line does. Growth only works if your crew can install the extra jobs.
Find the cheapest win
Bump close rate five points without touching spend. For most dealers, fixing follow-up beats buying more clicks.
No pitch deck. No pressure.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.