How much do generator dealer marketing companies charge?

Roughly $800–$2,500/month for generalists, $2,000–$6,000 for home-services agencies, and $1,500–$7,000 for generator-specific firms. Ad spend is usually separate and paid directly to Google.

Are shared leads worth buying?

As a short-term gap filler while your own channels ramp, sometimes. As a long-term strategy, no — you are renting demand at a price that rises, competing on speed alone, and building nothing you own.

Should a marketing company work with my local competitor?

Ideally not. In shared markets, the same firm is bidding against itself and can only push one dealer to the top of the map pack.

What is a reasonable contract length?

An initial 90-day build period, then month to month. The build has to be finished to be worth anything, but nobody should be locked in for a year to prove it.

How quickly should I expect results?

Calls in week one from answering and paid channels once approved, map pack movement within two months, and compounding organic gains from month three onward.

Generator dealer marketing companies

Generator dealer marketing companies: how to tell them apart

Search for help and you will find four very different kinds of company selling the same word. They are not interchangeable, and picking the wrong category costs a dealer six to twelve months. Here is how to tell them apart, what each one actually costs, and how to run a vetting call that gets past the pitch deck.

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What kinds of marketing companies work with generator dealers?

Four types: lead resellers (sell shared leads per lead), generalist local agencies (broad services, no vertical depth), home-services agencies (good process, plumbing/HVAC playbooks), and generator-specific agencies (vertical playbooks, storm readiness, dealer benchmarks). Cost, exclusivity and who owns the assets differ sharply between them.

Lead resellers: fast, shared, price-shopped, no assets built.
Generalist agencies: cheap, broad, slow to learn the vertical.
Home-services agencies: solid process, storm demand often mishandled.
Generator-specific: deepest fit, fewer providers, usually market-exclusive.

The four types, honestly

Lead resellers

$60–$300 per shared lead. Volume today, no asset tomorrow. The same homeowner is calling three of your competitors. Useful as a stopgap, terrible as a strategy.

Generalist local agencies

$800–$2,500/month. They will build a decent site and run some ads. Expect to teach them what Local Services Ads verification involves and why storm weeks matter.

Home-services agencies

$2,000–$6,000/month. Real process, real reporting, and they understand trades. The gap is usually surge capacity and considered-purchase follow-up.

Generator-specific agencies

$1,500–$7,000/month. Vertical playbooks, storm readiness, brand co-op knowledge and benchmarks from other dealers. Fewer to choose from, and most restrict one dealer per market.

Questions that expose a bad fit

How many standby generator dealers do you work with right now?
What happens to my ads at 11 p.m. during a regional outage?
Do you track calls to sold installs or stop at form fills?
Who owns the website, ad accounts, tracking numbers and CRM data?
Do you work with my competitor down the road?
How long is Local Services Ads verification, and who does the paperwork?
Show me a client month where results dropped and what you changed.

Listen for this

If the answer to 'what did you do when results dropped' is that results never dropped, the reporting is decorative.

What to compare on paper

Exclusivity

One dealer per market, or five competing accounts in the same county?

Asset ownership

Do you keep the site and accounts when you leave, or start over?

Call handling

Included 24/7 answering, or you handle the surge on three lines?

Reporting unit

Impressions and clicks, or booked assessments and cost per sold install?

Contract

Month-to-month after the build, or a twelve-month lock with no out?

Ad spend

Included, or billed separately with a stated minimum? Both are fine — hidden is not.

Where we fit, and where we do not

We are a generator-specific agency: whole-home standby dealers only, one dealer per market, month-to-month after the build, and every program includes 24/7 answering because that is where most dealers leak the most money.

We are the wrong call if you want a la carte deliverables, portable generator retail marketing, or the cheapest option on the page. Those needs are real; we are just not the best answer to them.

Questions, answered straight

Keep reading

Related pages worth your time

Each of these goes deeper on one piece of the same system.

All generator dealer marketing services

SEO, Google Ads, Local Services Ads, websites, reviews, social and 24/7 call answering.

Programs and pricing

Storm Ready, Prime Power and Powerhouse — what each one includes and what it costs.

Case study and reviews

5.8× organic clicks, 114 tracked calls in five months, $61 average cost per lead.

Best generator marketing agencies

Our side-by-side comparison, including when to pick someone else.

Our reviews

Live client reviews, unfiltered.

No pitch deck. No pressure.

A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.