Blog
Short, specific and free. If an article does not help you book an install, it does not go up.
Operations
You sell the install, shake hands, and never talk to that homeowner again until something breaks. A service agreement fixes that. Here is how to sell one and keep it renewing.
· 5 min read
Local SEO
Every install your crew finishes is proof you are real and local. Here is what to shoot, where to post it, and how to name it so Google and homeowners actually see it.
· 4 min read
Reviews & Reputation
The best reviews you will ever collect come from the two days right after an outage. Here is how to ask, who to ask, and what to do with them.
· 4 min read
Strategy
Homeowners and facility managers do not search the same way, do not decide on the same timeline, and should not share one page, one campaign, or one follow-up plan.
· 4 min read
Sales
"I already have a portable" is not a no. Here is how to run that conversation, the objections that follow, and what these homeowners type into Google.
· 4 min read
Sales
Most quotes go quiet over the shape of the price, not the price. Here is how dealers who mention payment options early close more standby generator installs.
· 4 min read
Lead Generation
Your folder of quotes that went quiet is not dead. It is the cheapest pipeline you own. Here is how to sort it, what to send, and when to run it.
· 4 min read
Local SEO
You install standby generators every week, and three electricians outrank you on Google Maps. Here is what Google is actually scoring, and the fixes you can make this week.
· 4 min read
Operations
Every marketing pitch sounds the same. These six questions do not — and the answers tell you within one call whether a shop is worth your money.
· 4 min read
Lead Generation
Manufacturer locator leads are fine. But if they are your only source, you own nothing after five years. Here is what changes when the phone rings for you instead of a logo.
· 3 min read
SEO
Install, service, maintenance and repair are four different customers in four different moods. One page cannot speak to all of them, so it speaks to none of them. Here is how to split it.
· 5 min read
Lead Generation
There is no industry benchmark that is true for your county. Here is how to work out what a lead is worth to your dealership, and the number that matters more.
· 4 min read
Operations
Generac, Kohler, Cummins and Briggs set aside advertising money for dealers every year. Most of it expires unclaimed. Here is how co-op and MDF actually work.
· 4 min read
Lead Generation
A storm does not create demand. It hands the demand that was already there to whoever is easiest to find and easiest to reach. Five things to finish first.
· 3 min read
Local SEO
The single highest-ROI hour you can spend this week, and most dealers have never finished it.
· 6 min read
Operations
Do the arithmetic on your voicemail box. Most dealers find a six-figure leak they never see on a report.
· 5 min read
Lead Generation
Storm leads are a bonus, not a business. Here is the system that keeps estimates on the calendar in calm weather.
· 7 min read
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.
