Resources
Everything we know, written down
No gated fluff. Everything here is open, free and written for dealers rather than marketers.
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Where to dig in
AI search
Show Up in ChatGPT
The five things that get a standby dealer into AI answers, plus a free 20-point AI visibility audit you can run in 15 minutes. No email required.
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Generator marketing playbooks
Short, specific articles on lead flow, call capture, local SEO and paid search for standby dealers.
Learn more ROI calculator
Generator marketing ROI calculator
Plug in your leads, close rate and average install ticket to see the revenue, gross profit and return your budget should produce. No email required.
Learn more Google Business Profile
The GBP Playbook
Setup, the 20-point optimization checklist, passing video verification on the first try, and getting a suspended profile reinstated.
Learn more Local Services Ads
The LSA Playbook
Verification, account setup, how ranking really works, budget math, and how to dispute junk leads so you stop paying for them.
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Recent articles
Lead Generation
How to Get More Standby Generator Leads (Without Waiting for a Storm)
Storm leads are a bonus, not a business. Here is the system that keeps estimates on the calendar in calm weather.
Learn more Operations
What Missed Calls Actually Cost a Generator Dealer
Do the arithmetic on your voicemail box. Most dealers find a six-figure leak they never see on a report.
Learn more Local SEO
The Google Business Profile Checklist for Generator Dealers
The single highest-ROI hour you can spend this week, and most dealers have never finished it.
Learn more No pitch deck. No pressure.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.