Email & Database Reactivation for Generator Dealers

You already paid for these leads

Every generator dealer has the same asset gathering dust: two or three years of quoted-but-not-closed homeowners. They wanted a generator. They got a number. Then the storm passed, the urgency faded, and nobody followed up after the second call.

That list turns into sales better than any cold traffic you can buy, and reaching it costs pennies. When the next regional outage hits, the dealer who sent that list a well-timed message is the one booking the calendar solid while everyone else is bidding up clicks.

The campaigns we run

• Unsold quote reactivation: a sequence to every homeowner who got a proposal and went quiet, with a reason to reopen the conversation.
• Storm-triggered sends: pre-written, pre-approved emails and texts we fire when an outage event hits your service area.
• Maintenance plan enrollment for past install customers, which is recurring revenue and steady work in slow months.
• Annual service reminders tied to install anniversaries and pre-season checks.
• Referral asks to happy customers, timed after a positive review.
• Neighbor campaigns: when you install on a street, the rest of the street is your warmest possible audience.
• List cleanup, email setup (SPF, DKIM, DMARC, the technical settings that keep you out of spam) and compliance so your messages land in inboxes.

Lead follow-up on new leads

Reactivation is the back half. The front half is follow-up: text and email messages so estimates actually get booked instead of sitting untouched. Speed matters more than cleverness. A lead contacted in five minutes books at several times the rate of one contacted the next morning. Wingman answers, and follow-up keeps going until they book or tell us to stop.

Automated lead follow-up is included in Power Up and Powerhouse.