Programs & Pricing
Three programs built for generator dealers
Every one of them includes Wingman, our 24/7 AI phone agent, because the single most expensive thing in this business is a call that goes to voicemail after the power goes out.
Storm Ready
$1,500/month
$1,500 one-time setup
For the dealer who needs the basics done right and can't afford to miss another storm call.
What's included
- Website
- Wingman 24/7
- Google Profile
- Reviews
- Core SEO
- A custom generator dealer website. Fast, works great on phones, built to turn visitors into callers. Service and city pages, hosting included.
- Wingman 24/7 AI phone agent. Answers every call, day or night, and can handle any number of calls at once during a storm surge. Books estimates straight onto your calendar.
- Google Business Profile management. A dialed-in profile, regular photos and posts, Q&A, and category work to get you into the Maps 3-pack.
- Review engine. Automatic review requests after every completed job, with someone answering the reviews you get.
- Core local SEO. On-page work, citation building, and a fixed set of service and city pages so you show up on Google. Monthly reporting.
Power Up
$3,500/month
$1,500 one-time setup
For the dealer ready to own free Google search results and the Google Guaranteed box in their service area.
What's included
- Website
- Wingman 24/7
- Google Profile
- Full SEO
- Local Services Ads
- Lead nurture
Ad spend not included
Minimum budget: $1,500/mo on Local Services Ads. Paid by you directly to Google. The monthly above is our work only.
- Everything in Storm Ready. The website, Wingman, Google Business Profile, and review engine running every month.
- Full local SEO program. Monthly content aimed at people searching for a generator, more city and service pages, work to show up in AI search results, link and citation building, and full keyword tracking.
- Local Services Ads, fully managed. We get you Google Guaranteed and run the day-to-day: budget pacing, lead disputes, and bid management.
- Lead nurture automation. Text and email follow-up so estimates actually book instead of sitting untouched in your system.
- Monthly strategy call. A named account manager, a real agenda, and a report you can actually understand.
Powerhouse
$5,000/month
$1,500 one-time setup
For the dealer who intends to be the only name people know in the county.
What's included
- Website
- Wingman 24/7
- Google Profile
- Full SEO
- Local Services Ads
- Google Ads
- Facebook & Instagram
- Lead nurture
Ad spend not included
Minimum budget: $3,000/mo combined (LSA + Google Ads + Meta). Paid by you directly to Google and Meta. The monthly above is our work only.
- Everything in Power Up. The full organic and Local Services Ads program, running every month.
- Google Search Ads, fully managed. Campaign build, ad creative, tracking who calls from an ad, and weekly tuning on the keywords generator buyers actually search.
- Facebook and Instagram retargeting. Every website visitor keeps seeing your ads until they book.
- Social posting program. We post on Facebook and Instagram so your brand looks alive between storms.
- Multi-location coverage. Additional service areas and locations covered under one program.
- Quarterly strategy session. A working session on market share, how many jobs you can handle, and where the next dollar goes.
All programs carry a $1,500 one-time setup fee, waived if you prepay three months.
Side by side
What's included
| What's included | Storm Ready | Power Up | Powerhouse |
|---|---|---|---|
| Monthly investment | $1,500 | $3,500 | $5,000 |
| One-time setup fee | $1,500 | $1,500 | $1,500 |
| Custom website + hosting | |||
| Wingman 24/7 AI phone agent | |||
| Google Business Profile + reviews | |||
| Local SEO | Core | Full program | Full program |
| Local Services Ads (managed) | |||
| Lead nurture automation | |||
| Google Search Ads (managed) | |||
| Facebook / Instagram retargeting | |||
| Social posting program | |||
| Strategy calls | Quarterly check-in | Monthly | Monthly + quarterly session |
| Recommended ad spend (paid to Google/Meta) | None required | $1,500/mo minimum | $3,000/mo minimum combined |
Which is right for me?
Pick by what's broken today
Start with Storm Ready if…
Your website is slow or thin, your Google profile is half-built, and calls are hitting voicemail. Fix the basics before you spend money bringing people to the site.
Start with Power Up if…
Your site and phone are handled and you want to own free Google search results plus the Google Guaranteed box across your service area. This is where most dealers land.
Start with Powerhouse if…
You have install capacity to fill, multiple locations or service areas, and you intend to be the only name homeowners see in the county.
Terms
The fine print, in plain English
- Ad spend is not included.
- Advertising budgets are paid by you directly to Google and Meta. The monthly fee above is management, strategy, and production only.
- Prepay three months and the setup fee is waived.
- Pay the first three months up front and we drop the $1,500 setup fee entirely.
- Month-to-month after the initial term.
- No long-term contract. We keep your business by getting results, not by locking you in.
- Wingman call volume.
- Each program includes a monthly pool of AI call minutes sized for normal volume plus a storm event. If you go over that pool for a sustained stretch, we bill it at our cost, never marked up.
A note on à la carte
We don't do à la carte
You get the best results when you run one of the programs above. Every piece makes the others work better: the website is what helps the SEO rank, the SEO is what turns ad clicks into callers, and Wingman is what answers the phone at 2am when the wind takes the lines down.
Buying one slice means paying for part of a system built to work as a whole. We would rather be straight with you about that than sell you a tactic and watch it underperform because nothing is holding it up.
The one exception
Standalone generator dealer website
If you genuinely just need a site and are not ready for the rest of the system yet, we will build it.
$3,500one-time build
+ $300/month hosting and unlimited updates
- Unlimited pages: every service and every city you actually serve, not some preset page count
- Fast, works great on phones, and built to turn a homeowner who just lost power into a caller
- The behind-the-scenes SEO groundwork baked in from day one so Google understands your site
- Hosting plus unlimited updates for as long as we host it, no change-order emails
Inside Storm Ready, Power Up or Powerhouse, the same build is included with the $1,500 setup, because everything we run on top of it gets you better results.
Talk About a WebsitePricing questions
Common questions about programs and pricing
Not sure which program fits?
Book a strategy session and we'll show you where the calls in your county are going today, and what it takes to make them ring at your shop instead.