Who we serve
Marketing for Independent Electrical Contractors Selling Standby Generators
You already have the license, the crew and the truck. Generators are the highest-ticket job you can add, if you market them as their own business instead of a line on the services page.
Generators buried on a services page do not sell
One bullet between panel upgrades and ceiling fans will never rank. Standby generators need their own pages, their own ads and their own proof.
Ticket size changes the math
A five-figure install pays for a lot of marketing. Contractors used to $400 service call economics consistently under-invest and lose the category to dedicated dealers.
Competing with brand-authorized dealers
You can win on responsiveness, reviews and local proof. What you cannot do is be unreachable at 9 p.m. during an outage. That is exactly when the category buys.
Build it as a separate profit center
Dedicated landing pages, tracked phone numbers and separate reporting so you can see what generator work actually earns versus the rest of the board.
If you are already installing a handful of standby units a year by accident, a deliberate system usually multiplies it.
Book a Free Strategy SessionWhat we'd run
Where we usually start
Organic Search
Generator Dealer SEO
Paid Search
Google Ads for Generator Dealers
Google Guaranteed
Local Services Ads
Also serving
Other dealers we work with
Generac Dealers
Kohler Dealers
Cummins Dealers
No pitch deck. No pressure.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.