Google Ads for Generator Dealers

Where generator ad budgets get burned

Most generator dealer ad accounts we look at are losing 30 to 60 percent of spend on searches that will never buy a standby unit: portable generator shoppers, people looking for parts, DIY wiring questions, and job seekers. Broad match plus Google's automated suggestions does that on autopilot.

The second leak is the phone. A campaign can produce ten calls during a surge and lose seven of them to voicemail. That is not a Google problem, that is an answering problem, which is why Wingman runs alongside every paid campaign we manage.

How we build the account

• Install-ready keyword list: whole home generator installation, standby generator installer, Generac dealer near me, generator installation cost, transfer switch installation.
• A tight exclusion list built from years of generator search data: portable, inverter, rental, used, parts, repair manual, wiring diagram, jobs.
• Targeting by service radius and drive time, not by a lazy 50-mile ring around the shop.
• Ad copy that pre-qualifies callers: whole-home only, licensed and insured, financing available, free in-home assessment.
• Call extensions, location extensions, and call-only campaigns for mobile during outage events.
• Landing pages built to match the ad, with one offer and one form. No dumping people on the homepage.
• Tracking for calls over 60 seconds, form fills and booked estimates, fed back into Google so it spends toward what actually makes money.
• A storm-surge playbook: pre-built campaigns and budget rules we switch on when an outage hits your area.

Budget guidance

For most single-location dealers, $1,500 to $3,000 a month is enough to compete in one metro area on install-ready terms. Powerhouse recommends $3,000 a month minimum combined across Google and Meta (Facebook and Instagram). Ad spend is paid by you directly to Google. Our fee covers management, strategy and production only.

We would rather run a tight $1,500 than a sloppy $6,000. If your market cannot support the spend, we will tell you before you sign anything.

Who owns the account

You do. We build campaigns inside your Google Ads account under your billing, and you get admin access on day one. If you leave, the account, the history and the tracking data stay with you. Agencies that hold your ad account hostage are telling you something about their work.