Who we serve
Marketing for Cummins Generator Dealers
Cummins dealers often straddle residential and light commercial. Two buyers, two search patterns, two campaigns. Most agencies build one and wonder why the numbers are soft.
Residential and commercial run on different tracks
A homeowner searching after an outage and a facility manager sourcing backup power for a clinic behave nothing alike. We keep the pages and the ad accounts separate for each.
Longer commercial sales cycles need follow-up
Commercial quotes sit for months. Automated follow-up keeps you present until the budget frees up, without your team remembering to chase it.
Spec-driven content
Load calculations, fuel systems, run-time and code compliance. Technical content ranks well because almost nobody writes it properly.
One phone system for both
Wingman figures out which side of the business a caller belongs to and routes accordingly, so a commercial inquiry never gets handled like a homeowner service call.
If your commercial pipeline depends on relationships and your residential pipeline depends on weather, you need both built on purpose.
Book a Free Strategy SessionCo-op funds
Use your manufacturer co-op dollars before they expire
Most manufacturer programs will reimburse a portion of approved marketing spend, but the rules, deadlines and paperwork trip up a lot of dealers. We build campaigns that stay eligible and handle the documentation so you actually get the money back.
How co-op reimbursement worksTypical reimbursement math
What we'd run
Where we usually start
Organic Search
Generator Dealer SEO
Paid Search
Google Ads for Generator Dealers
Google Guaranteed
Local Services Ads
Also serving
Other dealers we work with
Generac Dealers
Kohler Dealers
Briggs & Stratton Dealers
No pitch deck. No pressure.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.