Local SEO
The Google Business Profile Checklist for Generator Dealers
By Andrew Brockenbush · Published · Updated · 6 min read
Your Google Business Profile decides whether you appear in the three-pack, and the three-pack takes the majority of outage-driven calls. Here is the checklist we run on every new dealer account.
Categories
- Primary category chosen to match how homeowners search for standby installation, not a generic electrical category.
- Secondary categories added for the adjacent services you genuinely sell.
- No category padding. Irrelevant categories water down your relevance.
Services and products
- Every service listed with a written description: whole-home standby installation, transfer switch installation, load calculations, maintenance plans, warranty service.
- Products populated with the brands and unit sizes you actually carry.
- Service areas defined by the counties and cities you will drive to.
Photos and posts
- Real install photos, geotagged and added every month.
- Team and truck photos so the profile looks like a real company.
- Posts tied to season and events: pre-storm readiness, maintenance reminders, financing.
Reviews and Q&A
- Review requests automated after every completed install.
- Every review answered within one business day.
- Q&A seeded with the questions you answer on the phone ten times a week: cost, sizing, fuel type, install timeline, permits.
The part everyone skips
Consistency. A profile updated in a burst and then abandoned for eight months loses ground to a competitor posting monthly. Put it on a calendar or hand it to someone who will.
#local seo#google business profile#map pack