Owner, Beefy Generator Marketing
Andrew Brockenbush
Andrew owns Beefy Generator Marketing and has run Beefy Marketing, a home-service marketing company, for over a decade. He started the generator practice after watching dealer clients outgrow the generic home-service playbook.
Background
Andrew Brockenbush has spent more than ten years running Beefy Marketing. He serves home service companies across the country: HVAC, plumbing, electrical, roofing, and, increasingly, whole-home standby generator dealers.
He lives in Texas, where multi-day outages are not a hypothetical. Freezers full of spoiled food, families riding out a winter storm in the cold, and the uncertainty of not knowing when the grid comes back are the reason he takes the category seriously.
One of the agency's favorite long-term clients was a home generator company. Watching that business grow, and seeing how differently standby buyers behave from a typical home-service customer, led Andrew to build a marketing system just for this category instead of reusing an HVAC playbook.
Andrew's position on the work is blunt: generator dealers buy marketing to get the phone to ring and to book estimates. Impressions are not a deliverable. He tells dealers when the fit is wrong on the first call rather than selling a program that will not work.
Experience
Timeline
Over 10 years
Owner and operator of Beefy Marketing, serving home service companies.
Ongoing
Served hundreds of home service businesses across the United States.
Ongoing
Advises and speaks on practical AI use for home service business owners.
Recent
Launched Beefy Generator Marketing, focused exclusively on whole-home standby generator dealers.
Contributions
What this person does here
- · Author and reviewer for the guides and playbooks published on this site
- · Runs the strategy sessions and market audits dealers book here
- · Sets the reporting standard: booked estimates and cost per booked estimate, not how many times an ad got shown
No pitch deck. No pressure.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.