Owner, Beefy Generator Marketing
Andrew Brockenbush
Andrew owns Beefy Generator Marketing and has run Beefy Marketing, a home-service marketing company, for over a decade. He started the generator practice after watching dealer clients outgrow the generic home-service playbook.
Background
Andrew Brockenbush has spent more than ten years running Beefy Marketing. He serves home service companies across the country: HVAC, plumbing, electrical, roofing, and, increasingly, whole-home standby generator dealers.
He lives in Texas, where multi-day outages are not a hypothetical. Freezers full of spoiled food, families riding out a winter storm in the cold, and the uncertainty of not knowing when the grid comes back are the reason he takes the category seriously.
One of the agency's favorite long-term clients was a home generator company. Watching that business grow, and seeing how differently standby buyers behave from a typical home-service customer, led Andrew to build a marketing system just for this category instead of reusing an HVAC playbook.
Andrew's position on the work is blunt: generator dealers buy marketing to get the phone to ring and to book estimates. Impressions are not a deliverable. He tells dealers when the fit is wrong on the first call rather than selling a program that will not work.
Experience
Timeline
2015 or earlier
Founded Beefy Marketing serving home service companies. [TBD: confirm exact founding year.]
Ongoing
Served hundreds of home service businesses across the United States.
Recent
Launched Beefy Generator Marketing, focused exclusively on whole-home standby generator dealers.
Contributions
What this person does here
- · Author and reviewer for the guides and playbooks published on this site
- · Runs the strategy sessions and market audits dealers book here
- · Sets the reporting standard: booked estimates and cost per booked estimate, not how many times an ad got shown
No pitch deck. No pressure.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.