FAQ
Budgets, lead costs, Google Guaranteed, and how to stop paying for junk leads.
Updated · Reviewed by Andrew Brockenbush
Days, not months. Local Services Ads and search ads can produce calls the week they go live.
The first two to four weeks are learning: which terms convert, which get thrown out, which times of day book. Judge a paid campaign on cost per booked estimate after 30 to 60 days, not on week one.
We recommend $1,500 per month minimum on Local Services Ads, and $3,000 per month combined if you are running search and social too.
Below that, you do not gather enough data to fine-tune the campaign, and you get outbid in the exact window (right after a storm) when leads are worth the most.
It varies widely by market and channel. In the Power Solutions Specialist case study on our results page, tracked paid leads averaged about $61.
Treat that as one dealer's real number, not a benchmark for yours. Competitive metros run higher, rural areas lower, and post-storm auctions spike for a week or two.
It is the badge on Local Services Ads, earned by passing Google's license, insurance and background checks. If you want the top of the results page, yes.
LSAs sit above regular search ads, are billed per lead instead of per click, and show the badge. Verification takes paperwork and patience. Our LSA guide walks through it step by step.
Yes, on Local Services Ads, if you dispute them properly and quickly.
Spam, wrong service, wrong service area and duplicate leads are all disputable. Dispute within the window Google allows, keep the notes on each call, and expect to be turned down sometimes. We handle disputes as part of managing the channel.
Usually yes, cheaply, if competitors are bidding on it.
Brand clicks are inexpensive and stop a competitor from intercepting someone already looking for you. If nobody is bidding against you, the spend is often better used elsewhere.
More detail on this service: read the full service page →
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