FAQ
What generator dealer marketing costs with us, what is included, what is not, and how the agreement works.
Updated · Reviewed by Andrew Brockenbush
Our programs are $1,500, $3,500 or $5,000 per month, plus a one-time $1,500 setup fee. Advertising budget is separate.
Storm Ready ($1,500) covers the website, 24/7 call answering, Google Business Profile, reviews and core SEO with no required ad budget. Power Up ($3,500) adds full SEO and managed Local Services Ads. Powerhouse ($5,000) runs every channel together. The setup fee is waived if you prepay three months.
No. Ad budget is billed by Google and Meta directly to your account.
Power Up assumes a $1,500 per month minimum on Local Services Ads. Powerhouse assumes $3,000 per month combined across Google and Meta. Keeping spend in your account means you can see every dollar, and you keep the account and its history if we part ways.
There is an initial term, then it is month-to-month.
We keep accounts by producing booked estimates, not by burying an auto-renew clause. Ask us for the term length and cancellation language before you sign and read it.
You do, all of it, from day one.
The domain stays registered in your name, ads run in your Google and Meta accounts under your billing, and the content, reviews and lead data are yours. If we split up, you keep everything and we hand over access.
No. We deliver everything inside a program, with one exception.
The pieces feed each other. Ads waste money on a site that does not turn visitors into calls, and SEO does not help if nobody answers the phone. The exception is a standalone website: $3,500 one time plus $300 per month for hosting and unlimited updates.
Talk to us before you pause. Usually the better move is to shift budget, not stop.
Pausing SEO loses momentum you have paid months to build. Pausing ads is reversible in a day. If cash flow is tight, we would rather drop your ad budget and hold the organic work than turn everything off.
Keep reading
Generator Dealer SEO FAQs
How organic search and Google Maps actually work for a standby generator dealer, and how long it takes.
Google Ads & Local Services Ads FAQs
Budgets, lead costs, Google Guaranteed, and how to stop paying for junk leads.
Generator Dealer Website FAQs
What we build, what it costs, how long it takes and who owns it.
Call Answering & Storm Surge FAQs
How Wingman handles the phone at 2 a.m. and during a post-storm surge.
Reviews & Reputation FAQs
Getting reviews, responding to them, and what to do about the unfair one.
A 20-minute conversation about your install pipeline: where your calls are going today, and what it takes to make them ring at your shop instead.
